September 25, 2019
New York, NY

Introducing a new event from Adweek designed to bring together two of the most salient topics in brand marketing today: the rise of Direct-to-Consumer Marketing and Advanced TV. In response to the ever-rising ad costs of social media platforms and the growing need to find new channels to grow their business, direct-to-consumer marketers have gravitated towards utilizing smart, internet-connected TV.

At Adweek’s DTC Meets ATV: Advanced TV Summit, you’ll learn how DTC brands adopt alternative marketing channels to scale their businesses into mainstream brands and gain insights on optimizing, customizing and implementing best practices for Advanced TV that ensure growth and drive brand-measuring ROI.

Agenda

8:00-9:00am
Breakfast and Registration
9:00-9:10am
Opening Remarks
9:10-9:30am
Media Investment in the New Age of TV
Cara Lewis Dentsu's EVP of Video Investment kicks off the day to discuss the evolution of media strategies in the face of advanced TV.
Cara Lewis
Executive Vice President, US Video Investment, Dentsu Aegis Network
9:35-10:05am
Viacom in Conversation
Karen Phillips, Viacom’s EVP of Ad Solutions, sits down with Adweek's TV and Media Editor, Jason Lynch, to discuss why more DTC brands are turning to TV to scale their business.
Karen Phillips
Executive Vice President, Ad Solutions, Viacom
Jason Lynch
TV and Media Editor, Adweek
10:10-10:40am
Why Cool Brands Love TV
A deep dive on why disruptive and innovative direct-to-consumer brands are tapping into OTT to help build their burgeoning businesses.
Will Flaherty
Vice President of Growth, Ro
Michaela Giovengo
Director, Performance Marketing Sales, Hulu
Amanda Tolleson
Chief Customer Officer, Birchbox
Kelsey Sutton
Streaming and Platforms Reporter, Adweek
10:40-11:00am
Coffee and Networking Break
11:00-11:30am
Partner Session
11:35am-11:55pm
Pluto TV in Conversation
Adweek's TV and Media Editor, Jason Lynch, sits down with Tom Ryan, CEO and Co-Founder of Pluto TV.
Jason Lynch
TV and Media Editor, Adweek
Tom Ryan
Chief Executive Officer and Co-Founder, Pluto TV
11:55-12:00pm
Closing Remarks

Partner

Venue

LinkedIn

Empire State Building

350 Fifth Avenue

New York, NY 10118

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