Zynga's Matching With Friends aims to be the next asynchronous craze

The With Friends series has gone from strength to strength since its inception by independent developer Newtoy in 2008. Since the original Chess With Friends, the series has taken in its own variations on Scrabble, Hangman and Boggle and has consistently remained one of the most popular asynchronous multiplayer series out there, which is what inspired publishing giant Zynga to absorb Newtoy back in November of 2010. Following the company’s recent Zynga Unleashed event, the series has a new entry: Matching With Friends, available now in free (ad-supported) and paid versions on the iOS App Store.

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