Zynga Wants to Play

On a typical day, an Internet user is more likely to play a social game than pick up a newspaper, according to a recent Nielsen survey. The market for these games, not surprisingly, has boomed, especially in the last six months.

Zynga leads the pack with several of the most popular ones, including FarmVille (build-your own farm) and Mafia Wars (virtual hit jobs). What’s more, Zynga — which reaches 225 million active users per month, according to comScore — is also a business success, on course to earn an estimated $600 million in revenue this year, most of it from selling virtual currency for in-game digital items.

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