Zynga rebrands Dojo Mojo as Ninja Kingdom and finds success on Facebook

Zynga released its second action strategy game, Dojo Mojo, on Facebook in July, challenging players to recover lost treasures from the Evil Shogun and his minions in both single-player and multiplayer combat modes. By October, the game had seemingly already hit its peak at 380,000 monthly active users, according to our app tracking service AppData.

However, rather than giving up on the game, Zynga took a step back, implemented advice from the game’s players, and rebranded the entire package as Ninja Kingdom.

“We initially launched Dojo Mojo in closed beta to listen to players and deliver an action strategy game that they wanted to play,” Tom Casey, VP of Games at Zynga, told us.