Zynga partners with Honda for reward-based mobile ad campaign
Zynga announced today it’s joining forces with Honda to launch the developer’s first reward-based mobile ad campaign. The new campaign is focused on the 2013 Honda Accord “It Starts With You” program.
This new mobile campaign will take place in Zynga’s Scramble With Friends, allowing users to earn things like in-game credits and unspecified virtual goods when they interact with the ads. In this case, interacting with the Honda brand means players will have to play on a branded game board and locate the words “Accord,” “luxury” and “new” to earn their rewards.
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