This evening Zynga began running a special relief campaign in three of their games. So far over $1.2 million has been raised for Haiti through Zynga games. With over 40 million daily users combined between FarmVille, Mafia Wars, and Zynga Poker there’s a good chance that a more than a million more dollars will be generated in a short amount of time. Using games to generate contributions for causes makes a lot of sense.
According to Zynga:
In the new campaign, users can purchase white corn within FarmVille that will not wither if left unattended for a week or a Haitian drum in Mafia Wars. Zynga Poker fans that buy a special chip package will receive a rare premium item.
Zynga isn’t the only company getting in on the fundraising efforts for Haiti. As Ina Fried points out, “Google has pledged $1 million and set up a special page for donations and added updated satellite imagery of the region to Google Maps. Microsoft has said it will give up to $1.25 million in cash and in-kind donations, as well as match employee contributions as part of its standard program that matches up to $12,000 per worker in donations each year.”
I’m not sure how much money has been generated through the online fundraising campaigns but there’s no doubt tens if not hundreds of millions will be donated to various causes like the Red Cross and Oxfam America.