Zynga: Higher frame rates lead to monetization

Zynga today revealed during its FarmVille 2 post-mortem, “What Grew Wild and What Withered Away”, that higher frame rates are often tied to monetizing players.

The talk was given by FarmVille 2 design director Wright Bagwell and creative director Michael McCarthy, touching on a number of topics like how the design team decided what elements to include in the game, as well as what things didn’t work.

Although FarmVille 2 got a lot of attention from press outlets because of its 3D graphics, McCarthy said the more important thing was the inclusion of GPU acceleration made possible by Flash 11 and Unity.

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