Play FarmVille Off Of Facebook: Zynga Teams With Hasbro

Classic Hasbro games have become popular on Facebook, and now that could move in the other direction thanks to an exclusive partnership with Zynga.

Classic Hasbro games have become popular on Facebook, and now that could move in the other direction thanks to an exclusive partnership with Zynga.

Zynga‘s games already reach an estmated 227 million players on Facebook, but an enormous potential audience could come from the partnership with Hasbro: Players 12 and younger.

Many of Zynga’s games are already suitable for younger players, but they largely haven’t been able to play any of them because Facebook’s minimum age requirement is 13, among other reasons.

The deal with Hasbro

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in