Zynga Announces Zynga Direct, a Social-Mobile Network Enabled With Facebook Connect
Zynga CEO Mark Pincus announced a service called Zynga Direct today that seems to be the final form of the long-rumored ZLive platform.
ZLive was first reported more than a year ago and at the time was seen as a direct threat to Facebook’s games ecosystem, if indeed the platform allowed Facebook players to play Zynga games without Facebook. At that time, Zynga was also struggling with Facebook’s evolving platform requirements and Credits integration. Now, however, the market has changed and Credits are fully integrated in the Facebook platform across all games.
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