Zynga Bringing Offers In House with DoubleDing?
While Zynga has partnered with a variety of offer monetization platforms over the years, we’ve been hearing that the company has been increasingly driving some users to an offer network it may either own or be strongly allied with. Now, we know the name of that service – DoubleDing.
While we haven’t been able to confirm if DoubleDing is either owned by Zynga or is a separate entity controlled by the company, its executives, or investors – Zynga has not responded to our request for comment yet – we do believe that it’s part of Zynga’s strategy to bring a greater part of the monetization value chain closer to being in-house.
Why
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in