Zynga today announced they are acquiring Beijing-based social gaming company XPD Media. This is Zynga’s first step into the asian market and XPD gives it a strong presence in one of social gaming’s fastest markets. Zynga also acquires a full Chinese development house to boost it’s already booming workforce, estimated to be approaching 1000 employees. XPD’s CEO, Robin Chan, will become Zynga’s GM of Asian business. Read more after the jump.
XPD has a team of 40 employees, and they will immediately be integrated into Zynga. XPD’s co-founder Andy Tian will lead the Zynga Beijing studio, and help build out more games for the Asian market. Although there is no information on what games will specifically be created or whether the studio will help port existing Zynga games to the Asian market, we can assume that this is the first in a series of steps for Zynga to begin spreading internationally.
“As the largest Internet market in the world, China is at the vanguard for virtual goods based gaming innovation,” said Robert Goldberg, VP of Corporate Development. “We expect our new office in Beijing and the incredible talent in the local market to play a strategic role in our mission to create the best social gaming experiences worldwide.”
XPD Media, backed by True Ventures and Pilot Group, launched in early 2008 focusing on social game development for Asian and international social networks. We’ll have more information on their products and services and how those will interact with Zynga shortly.