Zuckerberg's $100 Million Donation: Goodwill, PR, Oprah?
If you like Mark Zuckerberg, tomorrow should be a great day to watch Oprah. He’s reportedly going to formally announce a $100 million donation to the Newark public school system on the show.
But given the upcoming October 1 release of the much-anticipated film The Social Network, the noise around the move seems to be less about goodwill and more about the donation as an image-enhancing play.
Technorati, which sees Facebook as having “kicked its public relations into high gear,” writes:
While the contribution is no doubt generous and badly needed, it’s timing is clearly suspect as little more than an expensive public relations stunt.
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