Zipcar is making more than 7,000 cars free on election day to help its members get to the polls. The vehicles can be reserved starting today on the digital player's website or mobile app.
Of course, there's a bigger part of the Boston-based company's promotion—people who sign up for the company's $7-a-month service before Tuesday can take advantage of the offer. Zipcar offered cars for 50 percent off on election day in 2012, and it more than doubled its reservations compared to a typical Tuesday, a company rep told Adweek.
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