Zeno Group Names Barby K. Siegel CEO

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Edelman subsidiary Zeno Group announced today that Barby K. Siegel will join the agency as its new CEO. Siegel previously served as managing director of global consumer marketing at Ogilvy Public Relations.

Current Zeno Group CEO Lynn Hanessian will return to Edelman to “establish and lead Edelman Bio, a full service science and biomedical communications business,” according to a company statement.

Zeno Group has revenues of $10 million, and counts 55 employees in four U.S. offices – New York, Chicago, Los Angeles, and Washington, D.C. Clients include AstraZeneca, Craftsman, Evenflo, Kia Motors America, Pizza Hut and Schering-Plough. Seigel is familiar with Edelman. She spent 11 years at the agency before leaving for Ogilvy in 2003.