Zara Acts Fast to Pull Shirt That Resembles Concentration Camp Uniform

Within hours, the parent company said the shirts would be "destroyed."

Zara has been trending all day for all the wrong reasons.

The retailer faced swift backlash to a striped children’s shirt decorated with a yellow star that looks like the uniforms worn in concentration camps during the Holocaust.

The company quickly took to Twitter to apologize individually to users who criticized the company for the item. The tweet above is repeated over and over and in a number of languages on its timeline right now.

zara shirtThe shirt, seen at right, was pulled from stores and the website within hours of going on sale. Zara’s parent company Inditex pushed out a release on the issue, saying that sales of the shirt had been “marginal.” (Which makes you wonder who bought this.) The remaining shirts, according to Inditex, will be “destroyed.” The release also reiterates the company’s commitment to diversity and includes a close up of the star, which has the word “Sheriff” written in it. As though making sure to prove that the Western motif they claim to have been shooting for is genuine.

Back in 2007, Zara had to pull handbags from the shelves that had been decorated with a symbol that looked like a swastika, which means that this company should know by now to look at their product with a knowledgeable and cautious eye.

“This is not the first time we have seen a retail clothing company making this same offensive mistake. The fact that this keeps happening shows that there is a serious need for education about the Holocaust and the history of anti-Semitism,” said the Anti-Defamation League. Yes, yes, yes.

With that in mind Zara needs to take these incidents seriously enough to take actions that will prevent them from happening again. We’ve gotten to the point where another offensive mistake will not be corrected with multi-lingual apologies.