Zappos Embraces Its Quirkiness to Stand Out in San Francisco's Tech Crowd

Inside the shoe retailer's digital lab

Walking into Zappos’ tech-savvy San Francisco office—dubbed Zappos Labs—it becomes clear that this is not the typical Silicon Valley space often depicted in the media with walls made out of touch screens and virtual assistants.

Instead, a bean bag game is set up in the middle of the floor. In a nearby conference room, a whiteboard features a 3D-printed eraser holder, a test product created from a 3D printer that staff members have been playing with recently.

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