Yves Behar Wants You in His Underwear

Designer-about-town and our close personal pal Yves Behar has long been after the world to clean itself up and go sustainable. Now he’s taken it upon himself to go all the way to our skivvies. Dezeen has the goods on Behar’s firm fuseproject designing a collection of sustainable underwear for Jeff Denby and Jason Kibbley‘s newly created Bay Area-based online retailer PACT. What’s sustainable about them? Well, let’s ignore the illustrations on them relating to different non-profit organizations or the donations they make with each purchase (that stuff’s just perks, not really sustainability), the unmentionables are made from organic cotton and they come shipped in green packaging (this post has been difficult to write, given these unavoidable puns). And should you live in NY and buy a pair, now you can have a completely Behar-involved night of scandal, after you pick up some of the condoms he designed last year.

“In building PACT, we re-thought everything about the way underwear is made and marketed,” said Behar. “We’re not doing anything artificial or superficial, not with the body, not with the packaging and not with our partnerships. Our vision is to unite fashion and design with doing good in an authentic way, building a company that truly embodies 21st century needs, showing a new way for businesses to operate in the future.”

We should add that we know one former editor who is likely upset that Behar didn’t go so far as to model his own new product. Sorry, Alissa. At least you’ll always have that time you saw him with his shirt off.