YuMe: Brands Missing the Boat on Web Video Users
Brands are missing out on reaching a significant segment of the population—one that increasingly prefers to watch video on the Web rather than on TV. But they could easily reach this audience by shifting a small portion of their TV budget to online video—and actually spend more efficiently in the process.
At least those are two of the key takeaways from a pair of research reports commissioned by the online video ad network YuMe. The first, conducted by Frank N.
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