YouTube Updates Efforts to Keep People Under 18 From Viewing Inappropriate Content

Extra steps are being taken to comply with the European Union’s Audiovisual Media Services Directive

Age-restricted videos can only be viewed by people signed into YouTube on the account of someone 18 or older Love portrait and love the world/iStock
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YouTube provided an update on steps it is taking to prevent viewers under 18 from seeing inappropriate content.

The Google-owned video site said n a blog post Tuesday that it already encourages users and creators to age-restrict their own content when appropriate, and its trust and safety team applies age restrictions while reviewing content for videos that are not appropriate for those under 18.

Age-restricted videos can only be viewed by people signed into YouTube on the account of someone 18 or older, and those under 18 are redirected to age-appropriate content.

YouTube said it plans to build on its use of machine learning during the content review process with the aim of having it automatically apply age-restrictions, adding that people who upload videos that are labeled as such can appeal the decision if they do not agree.

The company added that viewers attempting to access age-restricted YouTube videos via third-party websites will be directed to YouTube, where the restrictions detailed above apply.

In order to comply with upcoming regulations such as the European Union’s Audiovisual Media Services Directive, YouTube will introduce a new step to its age verification process in Europe over the coming months.

Some EU users may be asked to provide additional proof of age when attempting to view mature content, and YouTube said if its systems are unable to establish that the viewer is 18 or older, it will request that they provide a valid ID or credit card.

The company wrote, “We understand that many are turning to YouTube at this time to find content that is both educational and entertaining. We will continue to update our products and our policies with features that make sure when they do, they find content that is age-appropriate.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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