YouTube Trends of the Moment for Savvy Advertisers, Q2 2019

Sustainable hauls, zero-waste swaps, houseplant tours

Eco-friendly brands and “clean” products have been gaining traction with consumers—and shelf space with retailers. Now, we’re seeing people turn to YouTube as they look to make sense of this burgeoning category and live a more sustainable life.

As a YouTube trend spotter, my job is to sift through the hundreds of hours of material that’s uploaded to the platform every minute to try and make sense of it all.

Sustainable hauls, zero-waste swaps and houseplant tours are just a few of the new types of videos I’m seeing crop up on YouTube.

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