YouTube Trends of the Moment for Savvy Advertisers, May 2018

Van life, I tried following, speed cleaning

Here are three video trends on YouTube for May 2018 that advertisers need to know about:

‘Van life’—downsizing and uploading, millennials have a new home

A recurring channel theme that has left us somewhat intrigued is channels related to living in vans. We’ve seen them frequently enough that we’ve taken note and decided to dig deeper into these channels. Van living is a subset of tiny home living, itself a subset of minimalism.

Growth in van life videos: There are just under 1,200 channels with descriptions that include some version of “van life,” “van living,” “life in a van” or “living in a van.”

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