YouTube Turns to Traditional Advertising to Promote Content

YouTube hopes a more traditional approach to advertising may help its stars gain name recognition.

YouTube

YouTube is falling back on traditional advertising like print, television, billboards and subway wraps to promote its most popular content creators.

YouTube “stars” attract a highly sought-after demographic of young viewers. But as AdAge asks, “Can you name any of them?” The company hopes a more traditional approach to advertising may help it tackle the problem.

“YouTube will be doing a lot of tried-and-true, tune-in advertising over the next few years using media it’s trying to disrupt,” reports AdAge, adding that the world’s biggest ad seller — Google — is moving beyond the search and display markets it created with short-form video to take on TV’s $212 billion global ad market.

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