YouTube Takes Another Step to Ensure an Authentic Audience

There are millions of opportunities to monetize every search, view and every click on YouTube. Neither YouTube nor advertisers are willing to waste any of those opportunities on bots or scams.

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Inflating social media statistics is a big business online. Whether it’s hiring a Twitter bot army or boosting Facebook likes with click scams, the goal is the same: to appear more popular. When it comes to YouTube, artificially high view counts could be a sign that a user is trying to game the advertising system for more money, and YouTube wants no part in this.

So Google is doing what it can to ensure the authenticity of YouTube audiences.

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