Awesome Interactive YouTube Takeover Lets You Shoot Dinosaurs

A campaign for the fifth season of Primeval features a sick YouTube breakout game that lets you shoot at dinosaurs as they break out of the YouTube video page and come running towards you.

Here at Social Times we’re all about interactive YouTube takeovers.  We love seeing brands break out of the traditional video campaign box with cool takeovers and breakout campaigns, and British science fiction series Primeval is the latest to jump on the interactive bandwagon.  A campaign for the fifth season of Primeval features a sick YouTube breakout game that lets you shoot at dinosaurs as they break out of the YouTube video page and come running towards you.

The awesome campaign is hosted on the Watch Primeval YouTube channel.  Actor Ben Mansfield, aka Captain Becker, opens the campaign, asking you (the viewer) to help him out.  He throws a gun out of the video player and your curser turns into a cross-hair target.  You can shoot at dinosaurs as they run out of the screen towards you.  You can also blow the dinosaurs up with an S-Bomb.  But, be careful, you might run out of ammo and have to reload!

The Primeval campaign was created by Red Bee Media.  It actually launched back in May, but was just brought to our attention this week and we thought it was definitely worth sharing.  On CreativeShowcase.net, Red Bee explains that on the day of the launch they had a homepage takeover banner on YouTube in the UK.  It resulted in over 40,000 people playing the game and in the campaign being one of the most-watched YouTube videos in the UK on the day of the launch.

Click here to play the game and let us know what you think.  How does the Primeval campaign stack up to other YouTube takeovers that you’ve seen?

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.