YouTube announced that the YouTube Studio tool it began testing in beta last June as an alternative to Creator Studio will become the default experience for several creators “over the coming weeks,” and three new metrics will be introduced, along with a new dashboard.
Creators will still have the option to go back to the classic version of Creator Studio.
YouTube Analytics product manager Assaf Reifer and YouTube Studio product manager Ezequiel Baril introduced the new dashboard (pictured above) in a blog post, calling it a “one-stop shop” for data, insights and news, and saying that it will include:
- A snapshot of how creators’ latest videos are performing compared with their previous uploads.
- Personalized recommendations of Creator Academy content based on the specific needs of creators’ channels.
- Updates from YouTube.
The new dashboard will roll out to all channels “over the next couple of weeks.”
Reifer and Baril also detailed three new analytics that began rolling out to “a small group” of creators this week, saying they will be available to all YouTube Studio users “within a few weeks” and to Creator Studio users shortly thereafter.
The three new analytics are:
- Impressions: Each time a YouTube user sees a video thumbnail—on the YouTube homepage, in subscription feeds, in search and in the Up Next session—an impression is tallied. More information on what does and does not constitute an impression is available here.
- Impressions click-through rate: The percentage of impressions that turned into views. Reifer and Baril wrote, “Different factors affect your CTR. For example, effective thumbnails and titles that attract your target audience may drive this rate up. This metric can help you make more informed decisions on how to optimize your titles and thumbnails, especially when you look at how this metric changes between past videos.”
- Unique viewers: The estimated number of different people who viewed creators’ videos over a specific time period, across multiple devices.