YouTube Stats To Be Factored in Klout Score
Lithium Technologies' Klout is a major way brands measure influencer power, and the system got a little stronger Tuesday with the addition of YouTube data.
Lithium Technologies’ Klout is a major way brands measure influencer power, and the system got a little stronger Tuesday with the addition of YouTube data.
Now, Klout takes into account YouTube stats, in addition to sites such as Facebook, Twitter, Google+ and Instagram. Klout’s algorithm will include views, shares, and likes and dislikes on videos users and brands post to YouTube.
Sunil Rajasekar, Lithium Technologies CTO, commented on this addition in a press release:
If social media is going to continue to play a meaningful part in consumers’ lives, they need a method of cutting through the ever-increasing noise to reach the right content and the right people. This
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