Beauty vlogger and makeup artist James Charles had the top trending YouTube video of 2019 in the U.S., while Old Town Road topped the music video charts.
YouTube shared the 2019 edition of its YouTube Rewind year-end wrap-up Thursday, hoping to avoid a similar scenario to last year’s, which ended up tallying the most dislikes on the Google-owned video site.
Head of culture and trends Kevin Allocca said in a blog post, “2019 saw creators transform into mainstream celebrities with genre-defying influence: James Charles’ and Tati’s back-and-forth transcended the beauty community; Shane Dawson continued to find success with his long-form docuseries format and foray into the makeup world; and MrBeast’s ultra-charitable challenge videos united viewers across the internet.”
The top 10 trending videos in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in