YouTube reached a partnership with ticketing provider AXS, adding to the Google-owned video site’s existing arrangements with Eventbrite and Ticketmaster.
AXS is the second-largest ticket provider in North America, and the company is partnered with iconic music venues including Red Rocks and Forest Hills.
When applicable, fans watching videos on YouTube Official Artist Channels will see listings from AXS events on those video pages, where they can click on the “tickets” button and complete the process directly with AXS.
YouTube said in a blog post that it now covers over 90% of the ticketing market in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in