YouTube Ranked the Top 6-Second Ads on Its Platform

Most were created specifically for the short format

Many of the ads on this year's list were created specifically for the six-second format
Lebazele/iStock

YouTube released an Ads Leaderboard ranking the top six-second advertisements on its platform.

The top ads from July 2017 through July 2018 were determined by a creative rating survey done by market research company Ipsos, along with an algorithm that factored in views and engagement.

YouTube said many of the ads on this year’s list were created specifically for the six-second format, unlike last year’s list, which had many longer ads that were shortened to six seconds.

The top 10 ads were:

1. Reese’s – Egg Season

  • Brand: Reese’s
  • Creative Agency: Anomaly
  • Media Agency: Universal McCann

2. K9 Advantix® II Flyswatter Commercial :06 – Flea, Tick & Mosquito Treatment for Dogs

  • Brand: BayerUS
  • Creative Agency: VML
  • Media Agency: Consumer Orbit

3. Rice Krispies Treats Holiday Santa Sleigh

  • Brand: Rice Krispies
  • Creative Agency: Leo Burnett
  • Media Agency: Starcom

4. How Does Keebler Make Each Perfectly Fudgy Fudge Stripes Cookie a Masterpiece?

  • Brand: Keebler
  • Creative Agency: Leo Burnett
  • Brand Agency: Starcom

5. 2018 Gorilla Tape Commercial

  • Brand: Gorilla Glue
  • Media Agency: Empower Media Agency

6. Sargento® 100% Real Natural Cheese Slices

  • Brand: Sargento Cheese
  • Media Agency: iCrossing Chicago

7. Duracell | Slamtone

  • Brand: Duracell
  • Creative Agency: W+K
  • Media Agency: Spark

8. SONIC Cookie Jar Shakes “Marriage” Bumper

  • Brand: Sonic Drive-In
  • Media Agency: Zenith Atlanta

9. The BBQ Pizza Stack

  • Brand: Pringles U.S.
  • Creative Agency: Grey
  • Media Agency: Starcom

10. Dominos A Little Of This

  • Brand: Domino’s Pizza
  • Creative Agency: CP&B