YouTube Looking to Exploit Hollywood
YouTube is looking to take its quality up a notch by deepening its relationships with Hollywood.
According to New York, the Google-owned video hub, famous for its massive library of low-quality user-generated clips, is reaching out to the TV and movies worlds for original Web series ideas.
Specifically, Google is offering celebrity talent a chance to program their own YouTube channels in exchange for ownership of any content that gets produced, according to New York. The site cited Bravo’s Tim Gunn as an example of the type of stars Google is going after.
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