YouTube Kids Launches #ReadAlong Campaign to Encourage Kids to Read
The campaign will feature reading-related content from global book publishers, Universal Studios and more
YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to read and show them why reading is fun.
As part of this campaign, each publisher will share a series of reading-related videos for children. For instance, HarperCollins has created a new Kid Critic video series, featuring book reviews for children, by children.
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