How Effective Are YouTube Homepage Ads? [Video]
Every day millions of people visit the YouTube homepage and, because of this, the YouTube masthead is considered prime advertising real estate. Many brands dream of taking over the YouTube homepage for a day, or even for a few hours. But how effective are these homepage ads, really?
Every day millions of people visit the YouTube homepage and, because of this, the YouTube masthead is considered prime advertising real estate. Many brands dream of taking over the YouTube homepage for a day, or even for a few hours. But how effective are these homepage ads, really? Google partnered up with Compete to find out.
Google and Compete ran over 300 studies to determine the impact that YouTube homepage ads have on metrics such as brand searches and site visits.
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