YouTube Is Letting Creators See What’s Heating Up Their 360-Degree and VR Videos

The video site is also launching its first-ever VR-intensive program at YouTube Space LA

YouTube announced Friday that it now offers heatmaps for 360-degree videos and virtual reality videos with more than 1,000 views.

Product manager Frank Rodriguez said in a blog post that the new heatmaps will allow creators of 360-degree and VR videos to determine which parts of those videos are drawing the most attention from viewers, and he shared the following tips for creators:

  • Focus on what’s in front of you: The defining feature of a 360-degree video is that it allows you to freely look around in any direction, but surprisingly, people spent 75 percent of their time within the front 90 degrees of a video.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in