YouTube Goes With "Overlay" Video Ads

YouTube just announced its first advertising initiative, Dow Jones reports. Here’s how it works: “YouTube’s new ads involve a semitransparent, animated overlay that appears at the bottom of videos during the first 20 seconds of play and then disappears after 10 seconds. Consumers can close the overlay before it goes away or click on it to launch an ad, currently a video of any length or a flash-animation ad that can link to a Web page.