YouTube Gave Creators a Little Cushion on Copyright Claims via Its Manual Claiming System

The new policy covers ‘very short or unintentional uses of music’

Copyright owners that fail to follow the new policy face losing their access to manual claiming PashaIgnatov/iStock
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YouTube said that starting in mid-September, copyright owners using its manual claiming tool can no longer monetize videos by creators with “very short or unintentional uses of music.”

The Google-owned video site said in a blog post that the change only impacts claims made with the manual claiming tool.

YouTube added that the change was made “to improve fairness in the creator ecosystem, while still respecting copyright owners’ rights to prevent unlicensed use of their content.”

Once the change is enacted in mid-September, copyright owners that fail to follow the new policy face losing their access to manual claiming.

The company reminded creators that using someone else’s content without permission, regardless of length, can still result in their videos being claimed and copyright owners preventing monetization or blocking views of the videos, adding that this will still happen in most cases, as the vast majority of these claims come via the Content ID match system, and they will not be impacted by the policy change.

YouTube wrote, “As always, the best way to avoid these issues is to not use unlicensed content in your videos, even when it’s unintentional music playing in the background (i.e., vlogging in a store with music playing in the background). Instead, choose content from trusted sources such as the YouTube Audio Library, which has new tracks added every month. If you do find yourself with an unintended claim, you can use our editing tools to remove the claimed content and the restrictions that come with it. And, of course, if you feel that your use qualifies for an exception to copyright, like Fair Use, be sure you understand what that means and how our dispute process works before uploading your video.” David Cohen is editor of Adweek's Social Pro Daily.