YouTube-Funded Shut Up Cartoons Reaches 1 Million Subs, 100 Million Views

But Smosh looking to rely less on Google platform

Barry Blumberg is the evp of Alloy Digital as well as the president of Smosh, the biggest YouTube channel in terms of subscribers. The exec has a long history in animation, previously serving as president, Walt Disney Television Animation and evp of Harvey Entertainment.

In the past year or so, Blumberg has helped broaden the audience for Smosh while helping steward the launch of Shut Up Cartoons, one of the more successful funded YouTube channels; the network just exceeded 1 million subscribers and 100 million views.

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