YouTube’s FameBit branded content studio is now YouTube BrandConnect, which the Google-owned video site described as a platform where brands and creators can collaborate on branded content for its platform.
YouTube BrandConnect global business head Lori Sobel and product manager Henry Scott Green said in a blog post that the influencer marketing industry as a whole is projected to reach $15 billion by 2022, citing data from Business Insider Intelligence.
They wrote, “Our focus will continue to be supporting and driving revenue to creators, providing measurable campaigns for brands and reaching viewers with authentic and relevant content.
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