YouTube Is Enlisting Some of Its Biggest Stars to Help Get Out the Vote

#VoteIRL campaign launches today

Headshot of Marty Swant

With under seven weeks to go until Election Day, YouTube has recruited some of its biggest stars to help convince young people to vote.

Today, Google is launching its #VoteIRL campaign in hopes of driving voter turnout in November. The video, which features YouTube celebrities like Bethany Mota, Hannah Hart, Kingsley and Hank Green, showcases a diverse array of YouTube's cool, young and hip to show those who might not be inclined to show up at the polls that their vote can make a difference.

According to Google, more than 200,000 videos related to the presidential election have been uploaded to YouTube daily since this summer's national conventions. That has translated into more than 110 million viewing hours.

"But while people are clearly absorbed with the election online, we want to make sure they get involved in real life, too," according to a YouTube blog post introducing the campaign.

To show how quick it is to register to vote—one minute, 34 seconds—YouTube is also debuting a series of election-related videos that are each exactly that long. The videos star other celebrities like Ryan Seacrest, the Fung Bros and Tim DeLaGhetto. (Google even built its own voter-registration tool to help with the process.) 

YouTube also announced it will livestream the presidential debates thanks to partnerships with PBS, The Washington Post and Telemundo and will also have YouTube creators at the debates reporting via mobile livestream.

@martyswant Marty Swant is a former technology staff writer for Adweek.