YouTube debuted YouChoose 2020, a series of interactive videos related to the 2020 U.S. election. The YouTube Originals series allows viewers to start with a single introductory video, and then watch separate videos focused on different elements of the voting process.
These extra videos have different YouTube meme themes (like cooking, dancing, and auto repair), but they all teach the same information about the election. For instance, after watching the introductory video, users can learn about the different steps in the voting process in a cooking video, learn how to register in a video about manicures, and so on.
A second YouTube Originals series called Kid Correspondent will premiere later in October. The four-part special will be available to view on both YouTube and YouTube Kids, and it will help families learn about the democratic voting process.
Earlier this year, YouTube rolled out information panels that appear when users search for content related to the 2020 U.S. election. These may give users links to information about voter registration, voter ID requirements and more.
The interactive special was produced by content company Portal A, which previously developed and produced the State of Pride documentary for YouTube Originals.