YouTube Creators Speak Out Against Sneaky Paid Placement
This new form of payola undermines the credibility of the YouTube creators and, ultimately, the ability of the to generate and leverage the trust necessary to build viewer engagement.
The Internet is full of ads so gaming companies are using dubious tactics to cut through the noise. Case in point: Microsoft and EA games are working with Multichannel Channel Networks on YouTube to turn entire videos into ads. This new form of payola undermines the credibility of the YouTube creators and, ultimately, the ability their to generate and leverage the trust necessary to build viewer engagement.
Embedded advertising has been around since the Flintstones smoked Winston cigarettes during the commercial breaks.
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