YouTube: How to Amplify Your Content With Social
Tip: Don’t have time to create a behind-the-scenes video? Share photos from your shoot as it happens! And remember: Animated GIFs play in-line on G+ pages.
YouTube’s Creator Playbook for Brands is a guide to best practices for developing ads that will resonate with 21st-century consumers. Based on a research study of YouTube’s top performing content creators, the guide is broken down into the following sections:
- Content marketing as part of your brand strategy.
- Ten fundamentals to create content people love.
- Schedule your content.
- Optimize your content.
- Promote your content with paid media.
- Amplify your content with social and measurement.
To amplify your content using social, YouTube suggests you focus on Top Fans, Google+ Hangouts on Air, leverage all marketing channels and Google+.
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