YouTube Advertisers Will Soon Have a Partner Program of Their Own

YouTube today announced its plans to extend its partnership program to advertisers. Rather than asking viewers to sit through another pre-roll ad just to watch a commercial, YouTube aims to help brands create the kinds of videos that go viral and to find more innovative ways to collaborate with top video creators.

YouTube today announced its plans to extend its partnership program to advertisers. Rather than asking viewers to sit through another pre-roll ad just to watch a commercial, YouTube aims to help brands create the kinds of videos that go viral and to find more innovative ways to collaborate with top video creators.

Starting in September, YouTube will bring brands and their agencies to the YouTube space in Los Angeles to attend a week-long creative workshop led by in-house YouTube experts from the Next Lab.

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