YouTube Advertisers Spent 50 Percent More In 2012
Yesterday during Google’s fourth-quarter earnings call, Nikesh Arora, Google’s Senior Vice President and Chief Business Officer, revealed that 2012 was a massively successful year for YouTube on multiple fronts. Not only did viewers begin watching 4 billion hours of video a month, but Arora reported that "our top 25 advertisers are now spending average of over $150 million per year."
Yesterday during Google’s fourth-quarter earnings call, Nikesh Arora, Google’s Senior Vice President and Chief Business Officer, revealed that 2012 was a massively successful year for YouTube on multiple fronts. Not only did viewers begin watching 4 billion hours of video a month, but Arora reported that “our top 25 advertisers are now spending average of over $150 million per year.”
Arora said, “YouTube is not only home for creators, but it’s also home for major brand advertisers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in