YouTube Ads Leaderboard Highlights the Most-Viewed ‘Stay Home’ Ads

The videos reached a combined total of more than 32 million views

The list is based on YouTube data from March 17 through April 22 Makhbubakhon Ismatova/iStock
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YouTube released a special YouTube Ads Leaderboard Wednesday featuring the most-viewed video ads on its platform that encouraged people in the U.S. to stay home during the coronavirus pandemic.

The list, in alphabetical order, is based on YouTube data from March 17 through April 22, and the videos reached a combined total of more than 32 million views.

YouTube said the list was compiled via a combination of an algorithm that tracked views, as well as human review to ensure that the ads focused on maintaining social distancing to stop the spread of Covid-19.

Procter & Gamble brand director, global Old Spice Matt Krehbiel said, “This work supports Old Spice’s ongoing efforts to help guys be their #BestSmellf, no matter what the world throws their way. Together with our Old Spice Guys Deon Cole, Terry Crews, Isaiah Mustafa and National Football League draftees, we want to raise awareness and help inspire others to take action in their own communities.”

And Realtor.com head of brand and chief creative Andrew Strickman added, “The Covid-19 crisis has created a seismic shift in how we, as Americans, understand the concept of home. Exploring this idea creatively was very important to us because it could help us get the word out to #StayHome and encourage others to donate to organizations on the ground, such as Feeding America. Our creative serves as a reminder to every viewer that while we’re all dealing with this crisis as individuals, we are all coming together to flatten the curve.”

The top #StayHome video ads on YouTube, in alphabetical order by brand, follow, with the spot title, creative agency and media agency also listed:

Ad Council, #AloneTogether Stay Home, Pereira O’Dell, none


Bud Light, We’ll Meet Again, Wieden + Kennedy, Dentsu/SocialCode


Burger King, Stay Home of the Whopper, FCB New York, Horizon Media


Ikea, Firsts, Oglivy, Wavemaker


Lowe’s, #BuildThanks, Via Portland. Starcom


NFL, Stay Home Stay Strong, 72andSunny, OMD


Nike, Play for the World | You Can’t Stop Us, Wieden + Kennedy, none


Old Spice, Wash Your Hands, Wieden + Kennedy, Wieden + Kennedy


Oreo, Stay Home Stay Playful, The Martin Agency, VaynerMedia


Pepsi, Pepsi and Global Citizen | One World: Together at Home Artist Lineup, VaynerMedia, OMD


Realtor.com, #StayHome, Huge, Crossmedia


TurboTax, From Home, Wieden + Kennedy, Camelot


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.