YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms.
Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different distributions of ad spend across TV and YouTube affect their reach and, when used with Nielsen Total Ad Ratings, they can compare reach on TV and YouTube from the planning stages all the way through to post-campaign reporting.
Zhao
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