Your Green Swizzle Stick
Presentation from Garrick Schmitt – vp of experience planning at Razorfish…
“Actions speak louder than advertising,” he says. Companies that do things are beating companies that talk about things.
He quotes: “marketers have never found the internet a great place to build brands through online media.” This is true, but that’s because “traditional digital marketing is display advertising and search. I want to get away from that sort of conversation.”
What is this little green swizzle stick thingamajig? It’s called a “splash stick” and it keeps the coffee in the cup while you’re walking from Starbucks to work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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