Your Green Swizzle Stick

Presentation from Garrick Schmitt – vp of experience planning at Razorfish…

“Actions speak louder than advertising,” he says. Companies that do things are beating companies that talk about things.

He quotes: “marketers have never found the internet a great place to build brands through online media.” This is true, but that’s because “traditional digital marketing is display advertising and search. I want to get away from that sort of conversation.”

What is this little green swizzle stick thingamajig? It’s called a “splash stick” and it keeps the coffee in the cup while you’re walking from Starbucks to work.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in