For Your Consideration: Could a Branded Documentary Bring Home the Oscar?

Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business.

Their inspirational story, told in the documentary A Small Section of the World, will debut in theaters in December, followed by a robust online and broadcast push distributed by FilmBuff, all brought to consumers by Italian coffee maker Illy.

Considering that it bears no branding (save for a shot of an Illy-sponsored conference and some scenes inside an Illy factory), the award-winning filmmakers don't want it to be labeled a "branded documentary."

AW+

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