Your Client Wants Video Virality. Now What?

This is a guest post by Kara Ivy Goldberg, senior brand marketing manager at Virool.

videoThis is a guest post by Kara Ivy Goldberg, senior brand marketing manager at Virool.

Video is the most effective way for a brand to communicate a message or tell a story. Clients are always bringing their video assets to PR agencies, begging the question: how can you help us achieve video virality?

As a publicist, I know that getting press on a video is no easy feat. Unless you have an out-of-this-world advertainment, the media is not willing to embed your clients’ video into their editorial content without a cost.

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