Your Backstage Pass for Uncovering and Influencing Sales Leads

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Today we bring you a guest post by Jennifer Donovan, founder of San Francisco’s Nova CommunicationsFollow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Social media can be intimidating even to the most experienced sales person. It’s a completely different beast than traditional sales methods, but what social offers is a chance to build relationships while getting to know your potential customers on a unique level.

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