Your Ads on Twitter Will Now Be Targeted: Convenience or Privacy Overstep?
Twitter is finally giving advertisers what they have long wanted: the ability to target their audience by geography. So now that advertisers can know exactly where you are at all times, is your privacy at risk?
Twitter is finally giving advertisers what they have long wanted: the ability to target their audience by geography. So now that advertisers can know exactly where you are at all times, is your privacy at risk?
The 5-year old microblogging site announced this week it will provide its more than 600 advertisers with the ability to create ‘geo-relevant’ ads, or targeting “promoted tweets” based on the location of individual users.
Twitter’s President of Revenue, Adam Bain, made the big announcement this week before a very receptive audience at the 2011
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